Q2 2024 Snapshot: Top Drawing & Coloring iOS Apps in the US

Performance data from Sensor Tower reveals the trends for the top five iOS Drawing & Coloring apps in the US for the second quarter of 2024. Here's a brief overview of their traction in terms of downloads, revenue, and weekly active users.

My Coloring Book saw a fluctuating pattern in downloads, peaking at 567K in late April before dipping to 75K by the end of June. Despite maintaining a steady base of weekly active users, starting at approximately 2.3M and ending at 1.6M, the app did not generate revenue during this period.

Pixel Art － Color by Number experienced moderate revenue, with noticeable peaks such as 107K in early June. Downloads remained fairly consistent, ranging from 145K to 218K, while weekly active users showed a gradual increase, starting at 1.4M and rising to 1.5M by the quarter's close.

Happy Color by Numbers Game showed a steady revenue stream, consistently hitting 1K each week. Downloads varied from 97K to 136K, and the app's weekly active users remained around the 1.2M mark, with a slight downward trend towards June.

Pinturillo 2 - Draw & Guess did not generate revenue this quarter, but downloads saw peaks and troughs, with a high of 119K in mid-April. Weekly active users had a high point of 140K in late April but ended the quarter with around 104K.

Baby coloring book for kids 2+ showed a positive revenue trend, peaking at 102K in the final week of June. Downloads remained under 100K, with a slight upward trend in weekly active users, starting at 312K and finishing strong at 370K.

For a deeper dive into these insights and more, Sensor Tower's platform offers comprehensive analytics on app performance.